Front office technology has advanced significantly in recent years. These changes, prompted in part by the rise of COVID-19 but also by technological advancements, mean that today's front desk differs from the traditional reception office of the past. This article will teach you about exciting developments in front office technology and what they mean for your business.
Why is it critical to keep up with front-office technology trends?
Following front office technology trends is critical for providing a high-quality customer experience while remaining competitive in today's market. While there is some concern that new technologies will supplant humans in the industry, this is a common misconception. Indeed, new front office technologies can free up human staff by handling time-consuming tasks, giving hotel personnel more time to spend on customer service.
7 Front Office Technology Trends to Be Aware Of
Here are some of the most important front office technology trends that hotel owners and managers should be aware of.
1.Cloud Computing Technology
Cloud-based systems are especially relevant in the hotel industry, where it is critical that employees are not tied to a specific terminal and where information must be shared quickly. Front-office cloud solutions improve hotel operations by allowing systems to be moved from a physical location to the internet.
2. Self-Service Check-In Technology
Many hotels now use a check-in kiosk, which is a convenient one-stop shop that can read debit and credit cards, accept payments by card and sometimes cash, print receipts, provide key cards, and handle other aspects of the check-in process.
3. Customized Mobile Apps
Guests can use a specialized phone app to check in or out, open the hotel doors, pay for items in the minibar, order room service, access their hotel safe, or use guest-only facilities.
4. Intelligent Mobile Keys
A mobile key, also known as a digital key, can be used to open doors with a smartphone. It's safe, convenient, and eliminates the need for face-to-face interaction, which has become increasingly important during the pandemic.
5. Technology for Digital Concierge
To provide services to guests, a virtual concierge or digital concierge employs artificial intelligence. A digital concierge, when combined with mobile technology, can provide all of the information and assistance that a human concierge would normally provide. A digital concierge can help you find and book restaurants, send flowers to a specific room, organize events, and so on. It can also provide additional assistance, such as locating flight information, providing weather updates, and assisting guests in navigating the city.
6. Robotic Personnel
After receiving an order, the robot butler can deliver food, beverages, toiletries, and towels to guests in about 15 minutes. While this innovation was initially regarded as a novelty, physical automation is now a real and growing feature in many modern hotels.
7. Artificial intelligence and hotel chatbots
Chatbots, ranging from virtual assistants to AI language teachers, are now a common feature of daily life. Integrating AI chatbots into your hotel's customer service can help to streamline communications and provide quality service regardless of staff availability.
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